Monday 26 January 2015

Top Hit Bollywood Songs 2015

Top Hit Bollywood Songs 2015


Bollywood  songs are popular in all entertainment industry of the music  world.  Bollywood holds a special place for love songs, because the songs made in Bollywood are full of emotions and wonderful feeling attached with music industry of the world.
Songs make us feel fresh and full of energy. Bollywood songs are enjoyed and listened by all age groups of people.  Bollywood  songs are the essential part of any party that peps up the mood of the people instantly.Bollywood songs are the most important part of the Hindi cinema that gives the popular appeal and context. The songs are enjoyed everywhere in ,marriages,market places, dance clubs and all other major occasions.  These songs are known for the music and dance forms that this offers to the music lovers. Bollywood songs are as old as the movies. No one can imagine Indian movies without music .



List of2015 top Bollywood songs :

04- Manwa Laage – Happy New Year
05- Lovely – Happy New Year
06- Saanson Ko – Zid
07- Love is a Waste of Time – PK
08- Superman – Tevar
09- Jaise Mera Tu – Happy Ending
10- Meherbaan – Bang Bang
11- G Phaad Ke – Happy Ending
12- Chaar Kadam – PK
13- Keeda – Action Jackson
14- Meherbani – The Shaukeens
15- Paaji Tussi Such A Pussycat – Happy Ending
16- Tu Zaroori – Zid
17- Manali Trance – The Shaukeens
18- India Waale – Happy New Year
19- Dhoom Dhaam – Action Jackson
20- Mileya Mileya – Happy Ending


As the year ends  people are looking for the best Bollywood songs . In year 2015  many hit numbers were  enjoyed by the people.  Bollywood music is for every season and for any reason and can be heard again and again. 2015 has been a great year for music. Bollywood  songs contain wonderful lyrics and amazing melody.

Wednesday 21 January 2015

Pakistani Squad For Cricket World Cup 2015




Pakistani Squad For Cricket World Cup 2015


                                                                                                       
Sarfraz Ahmed


Sarfaraz Ahmed born in 22 May 1987 is a Pakistani cricketer who captained Pakistan for Under 19 World Cup in 2006. He is a wicket-keeper and a right-handed batsman. He had played just 5 games for the Pakistan Under 19 cricket team before being selected as captain for the Under 19 Cricket World Cup. He plays first class cricket for Karachi.Sarfraz Ahmed made his one day international debut in the final match of the series, on 18 November 2007. Sarfraz Ahmed was selected in 2008 for the Asia Cup,during the Asia Cup he impressed with his keeping skill.He made his test match debut in Hobart on 14 January 2010, in the third test match against Australia.


Mohammad Irfan

Mohammad Irfan born 6 June 1982 is a Pakistani left arm fast bowler and the tallest player to play first-class and international cricket. Mohammad Irfan made his debut for the Pakistan national cricket team. Irfan was brought in to replace Pakistan's two prominent and core bowlers Mohammad Amir and Mohammad Asif. Pakistan tagged Irfan a “surprise package” on their December-January tour of India and despite taking just three wickets, he plagued the opposition's much-vaunted batting.



Harris Sohail


Haris Sohail  born in 9 January 1989 is  is a left-arm bowler  was selected for the T20 International  series against Sri Lanka in 2012.His debut in Pakistan national team was in 2014 and has improved a lot with every game. He scored an unbeaten 85 runs and was man of the match for the winning performance in his career’s 5th ODI against New Zealand in Dubai.






Yasir Shah

Yasir Shah born in 2 May 1986  is an international cricketer from Pakistan. He is a specialist leg break spin bowler.  He made his Test match debut for Pakistan against Australia in the United Arab Emirates on 22 October 2014.The leg spinner boasts an impressive record in the domestic circuit and was selected for Pakistan at the international level in 2011. He was included in the Pakistani squad for their Zimbabwe tour. Yasir's selection is a test of his talent. He made his ODI debut against Zimbabwe in the third and final match of the series.



Wahab Riaz

Wahab Riaz is a left-arm fast bowler and a right-hand batsman. He frequently bowls at speeds of around 90 miles per hour.He made his Test debut against England in the third test of the 2010 series. He next played for Pakistan in the Test series against South Africa in October 2010.He was selected to play in the first Test later in that series he took two wickets those of Graeme Smith and Hashim Amla.


Sohaib Maqsood


Sohaib Maqsood born in 15 April 1987 is a Pakistani cricketer made his ODI debut for Pakistan against South Africa on November 8, 2013 and was praised for his performance .He led Pakistan A team in 5 unofficial One Day Internationals against UAE.Sohaib Maqsood is considered as the future of Pakistan Cricket.






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Saturday 17 January 2015

Pakistani Squad For Cricket World Cup 2015

Pakistani Squad For Cricket World Cup 2015


 Pakistani squad for Cricket World Cup 2015 has been announced as tournament will be held in New Zealand/Australia. Pakistan play their first match against India on Sunday February 15 followed by rest of the tournament matches. The captain of Pakistan World Cup's squad is Misbah ul Haq,
List of Pakistani Players published below:

Mohammad Hafeez


Mohammad Hafeez born 17 October 1980 in Sargodha, Punjab is a Pakistani cricket player and the former captain of Pakistan national T20 cricket team .He is all rounder. He is a right-handed opening batsman and a right-arm offspin bowler. He usually opens the batting and forms part of the bowling attack.  He is known for his intelligent batting but also for aggressive shot plays when needed.



Ahmed Shehzad

Ahmed Shehzad born 23 November 1991  in Lahore is a Pakistani  right-handed opening batsman and also a part-time bowler. He used to play domestic cricket for Habib Bank Limited. He made his One Day International debut for Pakistan on 24 April 2009 against Australia and also debut T20I on 7 May 2009 against same team. He is the only Pakistani batsman to have scored centuries in all international formats of the game.


Umar Akmal

Umar Akmal  is a Pakistani cricketer made his ODI debut on 1 August 2009 against Sri Lanka and made his Test debut against New Zealand on 23 November 2009. He is a right-handed batsman and a  spin-bowler.
Umar Akmal appeared in the international scene  and drawing the highest praise from experts in his first Test innings against New Zealand . The 19-year-old Umar Akmal scored 129 in an innings when no other specialist batsman scored 30. His fearlessness at the crease and his wide array of strokes had pundits gushing for superlatives.

Shahid Afridi

Shahid Afridi  born on 1 March 1980 in Khyber Agency of the Federally Administered Tribal Areas. His full name Sahibzada Mohammad Shahid Khan Afridi is also known as Boom Boom Afridi . Shahid Afridi is one the most famous cricketer in Pakistan both on the field and off. He is known for his aggressive batting style, and holds the record for the fastest ODI century which was made in his first international innings, as well as scoring 32 runs in a single over. 



Misbah ul Haq


Misbah-ul-Haq born 28 May 1974 is a Pakistani cricketer. He is the current Test and One Day International (ODI) captain of the Pakistan national cricket team.Misbah ul Haq was initially noticed for his technique and his temperament in the Tri-nation tournament in Nairobi, Kenya in 2002 He is a solid middle-order batsmen. He is the top scorer in ODI cricket among those players who haven't scored a century in ODI. 



Younis Khan


Younis Khan was born on 29 November 1977 , is the modern batting of Pakistan Cricket. After the retirement of Muhammad Yousuf and Inzmam he is the only senior batsman in the team with batting average of over 50 in Test Matches. There is no doubt about his class and batting skills as he is only third Pakistani batsman to score triple century in Test Match Cricket. Younis Khan is also ex-captain of Pakistan Cricket Team and Pakistan won ICC World Twenty20 in 2009 under his leadership.



Junaid Khan


Junaid Khan  is a Pakistani international cricketer who bowls left arm fast. He is the first player from Swabi to qualify for the Pakistan national cricket team.Khan made his first-class debut on 24 January 2007 at the age of 17. Playing for Abbottabad against Multan, his first wicket was that of Majid Majeed. The match ended in a draw and Khan finished with four wickets for 57 runs For four years he took wickets consistently for his domestic team Abottabad and he was the team's chief strike bowler, he also played for Abbottabad Falcons in the Faysal Bank Twenty20.


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Tuesday 13 January 2015


TOP TEN MOST SEARCHED PERSONALITIES



Robin williams


Robin Williams was born on July 21, 1951 in Chicago, Illinois. His mother, Laurie McLaurin was a former model from Mississippi, and his father, Robert Fitzgerald Williams, was a Ford Motor Company executive from Indiana. Williams had English, German, French, Welsh, Irish, and Scottish ancestry.On August 11, 2014, Robin Williams was found dead at his home in Tiburon, California USA, the victim of an apparent suicide, according to the Marin County Sheriff's Department.


Ayeza Khan


Ayeza Khan is a Pakistani model and actress. She began her career as a model at the age of 16. In 2009, she made her debut appearance in Tum Jo Miley aired on Hum TV. According to Google Trends, Khan was among the most searched celebrities of 2014 in Pakistan.


Tiger Shroff


Shroff was born as Jai Hemant Shroff on 2 March 1990[ to Indian film actor Jackie Shroff and Ayesha . He has one sister, Krishna, who is three years younger Shroff's paternal grandparents were Kakubhai Shroff, a Gujarati astrologer, and Rita Shroff, an ethnic Turk. Shroff helped Aamir Khan build his physique for Dhoom 3. His maternal grandfather was Air Vice-Marshal Ranjan Dutt, a Bengali, who was married to Claude-Marie de Cavey, a Belgian countess.


Umar Akmal



Umar Akmal born 26 May 1990 is a Pakistani cricketer. He made his ODI debut on 1 August 2009 against Sri Lanka and made his Test debut against New Zealand  on 23 November 2009. He is a right-handed batsman and a part-time spinner. Like his two brothers, Adnan and Kamran, Umar has kept wicket for the national team and his wife name is Noor Fatima.

He was announced as a Franchise Player for the inaugural Caribbean Premier League alongside Pakistani teammates Mohammad Hafeez and Shoaib Malik .

Hamid Mir



Hamid Mir  (born 23 July 1966 is a Pakistani journalist, news anchor, and security analyst. Born in Lahore to a journalistic family, Mir initially worked as journalist with numerous mainstream Pakistani newspaper and currently hosts the political talk show Capital Talk on Geo TV. He writes columns for Urdu as well English newspapers, both national and international. During the military government of Pervez Musharraf in 2007, Mir was banned from appearing in Pakistani television,[3] and later by the Zardari administration in June 2008.


Sana Khan



Sana Khan was born 21 August 1987 is an Indian actress, model and dancer.Sana Khan began her career as model and went on to appear in advertisements and feature films. She  appeared in south Indian films, TV commercials, dance performances in films, and for a reality television show. She has acted in 14 films across 5 languages and has appeared in over 50 ad films.



Lionel Messi


Lionel  Messi  born 24 June 1987 is an Argentine professional footballer who plays as a forward for Spanish club FC Barcelona and is the captain for the Argentina national team.


By the age of 21, Messi had received  FIFA World Player of the Year nominations. The following year, in 2009, he won his first  FIFA World Player of the Year awards. He followed this up by winning the inaugural FIFA Ballon d'Or in 2010.. At the age of 24, Messi became Barcelona's all-time top scorer in all official club competitions. In September 2014 he scored his 400th senior career goal for club and country aged just 27. In November 2014, Messi became the all-time top scorer in La Liga, and the all-time leading goalscorer in the UEFA Champions League.


Gauhar Khan



Gauhar Khan is an Indian model and actress.She made her acting debut in 2009 with Yash Raj Films' Rocket Singh: Salesman of the Year. Khan also starred in films such as the action thriller Game .

Gauhar Khan is the winner of Bigg Boss 7 in 2013 and first runner-up of Jhalak Dikhhla Jaa 3 in 2009. She also had a reality show of her own along with sister Nigaar Khan called The Khan Sisters . She has also hosted the Yo Yo Honey Singh's singing reality show India's Raw Star2014.
She is active in humanitarian work and has a number of endorsement deals.

Daisy Shah



Daisy Shah   is an Indian model, dancer and film actress] She has worked as an assistant to choreographer Ganesh Acharya for 10 years. She made her acting debut as a special appearance guest in the 2010 bilingual action thriller Vandae Maatharam, but her first breakthrough came when she was roped to play the lead role in the 2011 Kannada film Bodyguard. She then appeared opposite Salman Khan in the 2014 Bollywood film Jai Ho.



Fahad Mustafa



Fahad Mustafa  is a Pakistani actor, producer, host, anchor and model.Mustafa has performed in television serials . He is also a host of Ary Digital competition dance show Nachle. He is the best host of Pakistan's Biggest Game Show Jeeto Pakistan.He made his film debut in Na Maloom Afraad as Farhan and then in Mah-e-Meer.He performed his first lead role in drama serial Veena . In 2008, he then also became a producer.
























Friday 9 January 2015

Energy Crises due to Dumping of"KALABAGH DAM"   

  • Asif Maqbool
  • Muhammad Rasheed


Kalabagh dam task has again be a burning issue from the day. The proposal of this project was initiated in 1953 however was later put in cold storage. It located the fore once more in 1986-87 during Gen Ziaul Haq’s plan and soon evolved into the focus of the heated discussion. The general public opinion was divided and also the politicians made the situation more controversial. The then government failed to take a decision for the project’s future and also the issue remains a disputed one. Although project was initiated purely on complex and economical reasons, it has be a political issue because of mishandling by the actual authorities. The current situation demands that this merits and demerits from the project are considered impartially before getting a final decision on this regard.

The project has been conceived when right after the creation regarding Pakistan, there cropped up several serious problems which include that of general shortage of water and electricity. The control of three out of five Punjab Rivers had opted to India which in turn later stopped the stream supply to the canals feeding the actual eastern districts of Punjab and also the former Bahawalpur talk about. The unilateral action from the Indian government damaged our cultivated countries, rendering them dried out and later salivated. This affected the economy from the newly-created country extremely badly which faced the chance of famine likewise. Pakistan, therefore, must mobilize its personal resources.

Search with regard to alternative arrangements for you to sustain our mostly agrarian economy started. The construction regarding small dams with our rivers just like Warsak and Mangla were being taken up with Commonwealth countries. From lapse of lots of time a treaty among Pakistan and The indian subcontinent was signed in 1960 within the auspices of the planet Bank. The agreement generally known as Indus Basin Treaty was signed from the then chief martial legislations administrator and web design manager Ayub Khan regarding the Pakistan government and also the then Indian primary minister Jawaharlal Nehru regarding the Indian government; Eugene Blake authorized the treaty regarding the World Lender.

According to this particular treaty, control of water from the rivers Ravi, Beas and Sutlej was handed to India for the condition that the actual Indian government would compensate Pakistan for the foreclosure of rivers and fully take part in the construction regarding new dams above the Indus river by making use of the World Bank and also other aid-giving agencies. During this time period Pakistan remained engaged inside planning of several projects for obtaining the consent of the actual Indian government. But unfortunately none these projects could satisfy the approval of the actual Indian authorities.

Paperwork for your construction of a huge multipurpose dam for the Indus river at Kalabagh site was initiated from the experts concerned in 1953 and feasibility report was submitted on the government. Wapda took place in 1959. Right after the completion from the design work from the Kalabagh dam, the us government approached the Earth Bank for personal assistance.

Initially, a borrowing arrangement in rupee foreign currency was sanctioned from the World Bank and placed for the disposal of the actual Pakistan government with regard to meeting the bills. But, in the actual meantime, a group regarding bureaucrats which acquired different intentions gathered around Ayub Khan and could convince him to change over to the construction from the Tarbela dam as opposed to, what it idea, ‘wasting time’ throughout obtaining concurrence regarding aid-giving agencies for you to finance Kalabagh dam task. Ayub Khan, seems like, could not comprehend the implications from the counsel given for you to him. In truth, it was a sort of intrigue weaved cautiously around him by the certain section regarding petty-minded bureaucrats who had their particular axe to grind as opposed to serve the countrywide interest. Ayub Khan soon located know that the planet Bank would not pay a single penny for your construction of a “badly-designed” project regarding Tarbela dam. The structure of this task was prepared within a great hurry and had many natural defects.

A team regarding experts had warned the us government that this project has to be complete failure and also the whole investment onto it would go straight down the drain. Even so, no attention was paid to this warning and the task on Tarbela dam commenced from your funds received for your Kalabagh dam. Later, the government neared other countries which agreed to finance the project on fine print as favouring through them. Kalabagh dam task was, as such, thrown into dustbin and each of the resources available were diverted towards the Tarbela dam. The reasons for switching onto the Tarbela dam were being never made seen to the public which in turn even otherwise was not capable to raise its voice against the authority of the actual martial law government. This was the one occasion when the actual Kalabagh dam has been built without any fuss.

Today, yet again the country will be facing an acute shortage of water and that is expected to aggravate inside coming years. Before the situation gets more painful, the present government has thought we would settle the matter once for many. It has, for that reason, initiated a debate to look for a consensus for the construction of the actual Kalabagh dam. However, by now, the dam is now too controversial and new facts gathered from the experts in the smaller provinces show in which, if built, it would serve the interests from the Punjab province on it's own, not theirs. The very fact remains that floor water flow may be the biggest renewable resource along with a major asset regarding Pakistan. Right from the beginning of the historic Indus valley world, agriculture in this part of the subcontinent had thrived while on an irrigation system in line with the river flow. The gradual increase inside population over the actual centuries was suffered by successive regimes by maintaining the actual age-old system until the British government presented, about 150 in the past, the modern irrigation techniques. The first lasting diversion was created at Madhopur for the Ravi river throughout 1860, and later the actual old Hasil canal from the Mughal times was become the Upper Bari Doab irrigation community.

This initiative turned out so successful in which barrages were constructed on each of the rivers and during the subsequent 90 decades the world’s largest contiguous irrigation community was evolved, within the entire plains from your northern foothills on the shores of Arabian Marine. Then came the requirement for constructing storage dams to conserve surplus water during flood season, and release it during the dry period.

The Sindh delta location on which thousands and thousands of native Sindhis coping with the coastal areas depend because of their livelihood has currently suffered immense damage as a consequence of illegal diversion regarding Indus water through Punjab over many years. Peter Meynell regarding IUCN (International Marriage for Conservation regarding Nature and Organic Resources — the actual world’s largest resource efficiency related organization) notices that “Indus Delta is for the brink of a great ecological disaster”.

Rejecting Islamabad’s perspective, he adds who's “is irresponsible to mention that we may likewise cut off each of the water and sediment attaining the delta, because damage has been recently done and due to the fact Pakistan needs each of the water it might get for energy and agriculture upstream. This will be denying the residual benefits of the delta on the coastal communities in order to the national economy”.

Experts recommend that at the very least 30 million acre feet (MAF) water should be permitted to flow downstream regarding Kotri barrage. The actual Indus river throughout Pakistan once produced down 600 trillion tonnes (of silt); half reached the sea and half fertilized the actual alluvial plain. Nowadays, just 50 trillion tonnes passes the actual upstream barrages and dams. Fred Pearce noticed in a research post in “New Scientist” throughout 1990 that archaeologists were being now gathering strong evidence that this ancient Indus world was ruined largely due to accumulation of sodium in its irrigated career fields.

Similarly, a report published in Earth Review in 1989 acquired stated that “If done, the [Kalabagh] dam would trap about two-thirds of the sediments from the Indus River, which has the actual fifth highest sediment load on this planet. ” Critics from the project claim in which by increasing salinity and waterlogging, the project will further degrade agricultural productivity from the Indus Basin and also destroy mangrove and riverine forests, fisheries, and also the Indus Delta.
Credit is a Lifeblood to Agriculture Sector

  • Muhammad Rasheed


Credit woes abound in the popular press. Without any doubt many people have problems obtaining credit at an affordable interest rate or making payments on borrowed money. Few farmers have the resources to farm on any scale without using borrowed money. Both capital and operating loans are often needed. Many farm enterprises must survive for long periods between paydays. To survive between pay checks you need to either have deep resources to draw from or be able to borrow money to survive until pay day arrives. Availability of credit is a resource as important as any on the farm and the ability to obtain credit is key to a sustainable operation. Therefore, it is an absolute necessity to cultivate and maintain a strong credit obtaining ability and to see your lender as a financial partner and not a disinterested party or worse, a meddlesome foe. For many farms that financial partner is a commercial bank or Farm Credit.
You may think credit is all about your credit score, such as FICO or Fair Isaac Score. Though of great value with personal and homeowner loans, your FICO score is less valuable with business loans. Because your lender is your financial partner, it is vital that you develop a relationship with the lender. You need to get to know what the lender is looking for in a client and they want to know you so they can determine that you are a sound credit risk. This relationship development is the first step in strengthening your chances for obtaining credit.
Lenders do not lend money because you need it. They lend money with the expectation that they will receive a return on their investment. You must prove to them that you and your farming operation are a risk worth taking. They know that if you are successful they will be successful so they ask for proof that you can succeed. You develop your proof by being prepared. You need to be able to clearly state what you want, how the money will be used, and most importantly, how any borrowed funds will be repaid.
At a minimum, your lender will want to see an up-to-date financial statement, a projected cash flow on the enterprise, a complete business analysis, and the last three years of income tax statements. Lenders would love to see a well thought out business plan for a new enterprise but are not interested in a boiler plate version.
The common denominator to virtually everything a lender desires prior to giving a loan is accurate financial and production records. If you have kept good financial records you can produce the net worth statement and cash flow projections. If an existing farm has no records or shoddy records, lenders are less likely to loan on the merits of the enterprise and often require substantial collateral. New farmers need to show lenders that they are knowledgeable, capable, and willing to collect and use these records as a management tool.
As a final note, lenders want to see that the borrower has a substantial stake in the success of the enterprise. In short they want to see that the farmer is risking his own money in addition to his sweat and labor. This lack of equity can pose a problem for young farmers getting started. This is where relatives often assist by providing opportunities to earn equity in the family farm or by providing initial loans to begin farming.
Credit is the lifeblood of most farming operations and successful farmers have learned to manage credit as a tool. The successful management of credit requires skill in managing relationships, money (income and expenses), and production. Good credit should be a tool to be proud of and bad credit needs to be avoided.


Importance of Marketing in Agriculture sector


Marketing is the key of economic development in rural areas. It is an essential component in income and employment generation in farm and non-farm sectors. Since marketing is one of the pre-requisites for income generation, this article attempts to throw some light both on marketing of rural produce to other areas and improving marketing environment within the rural areas.

Brief Introduction

Rural marketing incorporates the marketing of agricultural products, rural industries products and services of many kind. The trade channels for different types of commodities available in rural areas areas private, cooperatives, processors, regulated markets and state agencies. In no sense, a social cluster or village economy as at whole can, be developed without effective and efficient rural marketing. Very little attention has been paid in the planning era towards the development of rural marketing. In fact marketing is a dynamic state of affairs and is part and parcel of the whole economy. Thus production and marketing are the two facets of a coin. Rural marketing constitutes the nerve centre of rural development activities.

Rural marketing is a two way marketing process. The content now encompasses not only marketing of products which flow to rural areas, but also products which flow to urban areas from rural areas. So a broad definition of rural marketing is concerned with the flow of goods and services from urban to rural arid vice-versa. In addition, it also include the marketing in the rural areas.

As the rural marketing is a two-way process, this article attempts to highlight both the aspects. It examines the marketing aspects of rural produce with special reference to agriculture while on, the other hand it covers and suggests .strategies for promoting marketing within the rural areas.

 Marketing of Rural Products

The rapid economic growth of-any developing country is mainly governed by three factors: increasing food production and other major inputs of industry; increasing the income levels of middle and lower strata of the population and most importantly provision of basic infrastructure and planning a national marketing system and there by increasing the size of the national market is also essential to integrate the marketing systems with the needs and wants of the consumer with available resources. This is the hallmark of economic development.

As India's major population lives in rural areas and agriculture being their main livelihood, major emphasis has been given to agriculture sector. 1n most of the developing countries development strategies are mostly in and around urban areas while technical advancement and improvement in the agricultural sector is receiving less attention. In order to promote the marketing, increase of the productivity of the farm is imperative. Apart from that, innovations in marketing of agricultural products is essential. On the other hand, promoting strategies for marketing of the manufactured goods in the rural areas requires equal attention. This article mainly discusses these objectives.

How to increase  agricultural productivity


Regarding the increase of agricultural productivity, farmers should have an easy access to production inputs, the financial system, the market and agricultural knowledge then only they can improve agricultural productivity. Most of the farmers suffer from loss due to inadequate marketing facilities like non-availability of the inputs, lack of basic infrastructural facilities and price fluctuations etc besides lacking in fundamental knowledge about advancements in the field of agriculture.

A case study done on this aspect clearly indicates that very little proportion of the seeds is being purchased from the outside agencies. The reasons found were as follows.


  • Lack of knowledge about the seeds ie. hybrids, high yielding which are better than the one they are producing.
  •  Quality standards of the seeds procured from outside agencies are sometimes very low and variable to such an extent that the farmers cannot venture to purchase the seeds from outside.
  •  Organizational shortcomings between extension and research agencies. The varieties suitable for the region are not popular among the farmers due to improper dissemination.
  •  Above all, the variation and fluctuations of the procurement prices of the seeds discourage the farmers to go for it.
  • And due to all these reasons, the yield of the crops is affected. The irregularities in the input supply system are affecting the productivity while lack of sufficient other basic infrastructural facilities like transport, storage, distribution, lack of market information etc. are found be the major bottle- necks in the marketing system.


  Disposal of surplus production


The expansion of production should always be aided by efficient marketing and distribution of surplus produce to the final consumer. The coordination between productive and marketing systems is a pre-condition for a stable progress. It is known fact that technological advancements led to a significant increase in wheat production in Punjab and Haryana but the farmers were stuck in disposing of the surplus due to inadequate transport and storage facilities. This illustrates that the emergence of large domestic production, if unattended by commensurate facilities in terms of credit, storage and transport facilities will increase the load of unsold price and depress the prices.

So, the modern marketing system should advocate the technological improvements in handling and storage of the produce. If we consider peas production in Uttar Pradesh improved preservation and packaging practice enabled the farmers to go for pea cultivation and also they are assured of a guaranteed and stable prices. The marketing facilities has really motivated the farmers. Likewise is the case in sugarcane also. But this technological changes should be carried out more efficiently by the extension personnel with regard to other crops also.

 Requirement of Facilities


Besides, ensuring efficient coordination between production, transportation, communication and storage facilities, we have to realize the significance of credit financing and the value of market information for decision making.

The present government has given a ray of hope as they have allocated considerable share in this budget for the agricultural sector. NABARD has a crucial role to play in the agricultural financing sector. Another important aspect in the rural marketing is market information. Information regarding production, market arrivals, day to day prices, changes in 1he stock with prices are essential for the farmers in order to equip themselves to withstand the prevailing situation.